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Today Show Caitlin Clark: A Basketball Phenomenon on the Verge of NCAA History

In the world of women’s college basketball, the spotlight shines brightly on Iowa’s star player, Caitlin Clark. With her extraordinary shooting range, playmaking prowess, and a penchant for the dramatic, she has captivated record crowds, rewriting the narrative of Iowa women’s basketball. The latest chapter in her remarkable journey is the pursuit of breaking the NCAA women’s basketball all-time scoring record, currently held by Kelsey Plum at 3,527 points.

As of Thursday’s 8 p.m. game against Michigan, Clark is a mere eight points away from etching her name in the history books. The anticipation surrounding this momentous occasion has propelled ticket prices to unprecedented heights, with StubHub listing two tickets in Section N of Carver-Hawkeye arena for nearly $6,000. The game has become the best-selling women’s basketball ticket ever on StubHub, reflecting the unprecedented demand fueled by Clark’s impending record-breaking feat.

Clark’s impact extends beyond the court, as she has become a sought-after figure in the world of NIL (Name, Image, Likeness) deals. Her charismatic presence has landed her in commercials, and she has capitalized on business opportunities, elevating the profile of Iowa women’s basketball. The surge in ticket revenue and game viewership attests to the magnetic pull she has on fans and spectators.

The business world isn’t the only domain where Caitlin Clark’s influence is felt. The sports betting industry has also taken notice, with DraftKings offering various prop bets on the game. Clark’s average of 32 points per game has led to intriguing prop bets, such as the over/under for her points in a game and the method by which she will score the record-breaking point.

Television networks have not been immune to Clark’s allure, experimenting with creative ways to showcase her skills. Fox introduced a dedicated camera on TikTok to capture every movement Clark makes, and NBC’s Peacock is offering an alternate feed called the “Caitlin Cast” sponsored by State Farm during the game.

Iowa Athletic Director Beth Goetz expressed pride in Clark’s impact on and off the court, acknowledging her as a generational talent, a committed team player, and an inspirational role model. The entire Hawkeye community is privileged to witness and support Clark’s historic journey.

As the excitement builds, Clark remains focused on her team’s performance. The recent loss to Nebraska, despite Clark’s stellar individual performance, has added urgency to Iowa’s quest for success. Clark’s leadership and dedication to the team’s success are evident, emphasizing the team’s goals over personal achievements.

Looking ahead, after the Big Ten Tournament and March Madness, Caitlin Clark faces a pivotal decision. As a senior, she can enter the WNBA draft, where she is likely to be the No. 1 pick, or take advantage of the NCAA’s COVID-19 waiver and return for another season in college. The choice will shape the next chapter of Clark’s already illustrious basketball career.

Whether this marks Clark’s final February in an Iowa uniform or not, her impact on women’s college basketball is undeniable. The “Today Show Caitlin Clark” narrative continues to unfold, capturing the hearts of fans, elevating the Iowa women’s basketball program, and solidifying Clark’s legacy as one of the sport’s all-time greats.