Taylor Swift Sparkles with Glitter Freckles at Chiefs Game, Boosting Fazit Beauty Sales by Over 1,000%
Taylor Swift once again demonstrated her unparalleled influence on fashion and beauty trends when she donned glitter freckles by Fazit Beauty at the Kansas City Chiefs’ Monday Night Football game against the New Orleans Saints on October 7. The look, which paired perfectly with her Vivienne Westwood kilt ensemble and signature red lipstick, sent sales and web traffic for Fazit Beauty soaring by over 1,000%.
Swift, who has been a vocal supporter of her boyfriend Travis Kelce and his team, attended the game to cheer on Kelce, who celebrated his 35th birthday just two days prior. The couple’s public display of affection and Swift’s unique sense of style have become a staple at Chiefs games, drawing attention not only from fans but also from the fashion and beauty industries.
Fazit Beauty co-founder Aliett Buttelman was overjoyed when she found out that Swift had worn her glitter freckles. In a TikTok video, Buttelman could be seen wiping away tears of happiness as she shared the news with her followers. “When you find out Taylor Swift is wearing your glitter freckle brand at the Chiefs game,” she captioned the post. “POV you’re a small business female founder and @TaylorSwift is wearing your brand @Fazit glitter freckles Im DYING.”
The glitter freckles, which retail for $15.99 on FazitBeauty.com, are temporary glitter tattoos that can be applied to the skin just like a regular tattoo. They come in a variety of colors, including silver, purple, red, gold, and rose gold, and are designed to be long-lasting, sweat-proof, and waterproof.
According to Buttelman, sales and web traffic for Fazit Beauty surged by over 1,000% in the 12 hours following Swift’s appearance at the game. “Urban Outfitters sold out yesterday, and now, every retailer is reaching out to us,” she told WWD via email on Tuesday morning.
Swift’s choice to wear Fazit Beauty’s glitter freckles is just the latest example of how her style choices can have a massive impact on brands. In October 2023, Swift wore a pair of denim shorts by Area to another Chiefs game, causing the shorts to sell out on multiple shopping platforms. Similarly, when NFL reporter and Wear by Erin Andrews founder Erin Andrews sent Swift a Chiefs windbreaker, the jacket quickly sold out after Swift wore it to a game.
Swift’s glitter freckles were a perfect addition to her game-day look, which also included a Vivienne Westwood Sunday Checked Draped Corset top, a matching Meghan Checked Mini Skirt, and towering platform leather Vivienne Westwood Grace Boots. She accessorized with gold jewelry by the designer, paired with a Cartier Agrafe Herringbone Twisted Necklace, Effy Jewelry ruby rings, and the Jacquie Aiche Pear Ring.
The glitter freckles added a playful and whimsical touch to Swift’s otherwise elegant ensemble, reflecting her unique sense of style. They also drew attention to her face, highlighting her signature bold red lip and smoky eye makeup.
Swift’s influence on fashion and beauty trends is well-documented. Her choices in clothing, accessories, and makeup often lead to a surge in sales for the brands she wears. This time, it was Fazit Beauty’s turn to benefit from the “Taylor Swift effect,” with sales and web traffic skyrocketing in the wake of her appearance at the Chiefs game.