Turkish sharpshooter Yusuf Dikeç has become an internet sensation after clinching the silver medal in the mixed team 10-meter air pistol event at the 2024 Paris Olympics. Dikeç’s casual approach to the sport, marked by his minimalistic gear and laid-back demeanor, has captivated audiences worldwide, making him a viral meme icon.
At 51 years old, Yusuf Dikeç entered the Olympic shooting range at the Chateauroux Shooting Centre in central France, standing out not just for his skill but for his conspicuously nonchalant style. Unlike many of his competitors, who sported high-tech gear including specialized lenses, visors, and large ear protectors, Dikeç opted for simplicity. He wore a basic T-shirt, standard glasses, and small yellow earplugs, keeping one hand casually tucked into his pants pocket as he took aim.
This unconventional approach didn’t just make a fashion statement; it also delivered results. Dikeç, alongside his partner Şevval İlayda Tarhan, secured Turkey’s first-ever medal in an Olympic shooting event, defeating formidable opponents and capturing the silver.
Dikeç’s relaxed style quickly caught the eye of social media users, leading to an explosion of memes and viral posts. One particularly popular image showed Dikeç in action, described by a tweet that read, “Turkey sent a 51 yr old guy with no specialized lenses, eye cover or ear protection and got the silver medal.” The post garnered millions of views and sparked a flurry of humorous comments and comparisons.
Many users contrasted Dikeç’s low-key look with the more futuristic and high-tech appearances of his competitors. South Korean shooter Kim Ye-ji, who also went viral for her sci-fi aesthetic and calm demeanor, was frequently mentioned in these comparisons. Memes highlighted the stark difference between Dikeç’s minimalistic gear and Kim’s advanced equipment, celebrating both athletes for their unique approaches.
Despite the viral fame, Yusuf Dikeç remains grounded. Speaking to Turkish media, he emphasized his natural ability and extensive preparation. “I did not need special equipment. I’m a natural, a natural shooter,” he stated confidently. This confidence is well-founded, given his extensive experience and previous accolades in the sport. Dikeç has competed in every Summer Games since 2008 and is a two-time world champion.
His shooting technique, which involves keeping both eyes open—a rarity in the sport—has also drawn attention. “My shooting technique is one of the rare shooting techniques in the world. I shoot with both eyes open. Even the referees are surprised by this,” he explained in an interview.
Dikeç’s silver medal is a significant milestone for Turkey, marking the nation’s first medal in Olympic shooting. Turkish Sports Minister Osman Askin Bak and other officials celebrated the achievement, with Bak posting a photo mimicking Dikeç’s now-famous pose.
Dikeç and Tarhan were honored at the Champions Park in Paris, where they proudly displayed their medals and the Turkish flag. The celebration was a testament to their hard work and dedication, and to Dikeç’s unique style that has resonated with so many around the world.